In very recent years, a new trend has emerged in the jewellery industry, gaining traction in renowned retailers and pop-up shops across the country. This trend known as Permanent Jewellery, also referred to as welded jewellery or bonded jewellery, is the art of laser welding chain to create bracelets and anklets directly onto the body removing the need for clasps and creating a permanent piece of jewellery which can only be removed by being cut off. Originating in the USA and this is now gradually starting to make its mark in the UK, Permanent Jewellery offers a novel approach to accessorising. It has swiftly evolved from a simple concept into a robust business model for many retailers, indicating its potential for widespread acceptance.
Published date: 12 June 2024